Trademarks are an important asset for every company. They are what distinguishes the products and services of one entrepreneur from those of another, when selling or buying goods. They can also help a company stand out among others in the industry, build a recognisable identity and a good reputation.
When forming a new company or introducing new products into the market, trademark registration is well worth considering. It gives you exclusive rights, which means you are entitled to the exclusive use of the registered distinctive sign on your products or services. These rights are valid in the designated area covered by the trademark. Therefore, the rights covering Poland are granted by the Polish Patent Office, and the rights covering the European Union are granted by the European Union Intellectual Property Office (EUIPO). Trademarks are a company’s intellectual capital that can significantly increase its value.
The rights are essentially granted for an unlimited period of time, as long as the fees are being paid. You can use this time to work on your brand’s recognisability, to market your products and to raise your customers’ awareness of the registered design and its relation to specific products or services.
Any sign or marking that can be used to distinguish a type of product or service can become a trademark. These signs can take many different forms, everything from single words or slogans, graphic symbols and graphic symbols featuring verbal elements, to multimedia, audio and spatial signs, including the less obvious ones, that are sensed as opposed to seen, such as aromas, tastes or tactile sensations.
When you have decided to protect your brand and its sign, it might be a good idea to enlist the help of professional representatives with knowledge and experience in this field. Before applying for a trademark, and sometimes even while still designing it, we recommend conducting a test to determine whether the sign is different enough from existing registered signs for the specific product or service. By doing this, you have a good chance of avoiding the costs associated with a possible collision of trademarks. It might also prove beneficial to consult a professional on whether the chosen sign is a good fit for the product or the service – it has to be imaginative and cannot be misleading as to the origin of the product or the service.
Patent and Trademark Attorney, EUIPO professional representative
We work together with intellectual property specialists to offer you an array of trademark, industrial design, and patent services. We can help you protect your trademarks and designs.
With us, you will be able to determine whether your design meets the registration requirements.
We will assist you with trademark registration procedures on national, European, and international levels.
We will write legal opinions on your designs, prepare copyright agreements, and help you with any disputes that may arise.
We will also help you protect your designs by registering them as industrial designs in Poland and community designs in the European Union.
We conduct cleanliness tests, as well as registration capacity tests. We offer assistance with obtaining patents for your inventions.
We can also support you in case of any intellectual property infringements.
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